Cadbury Flake

Cadbury Flake gained some notoriety for its highly sensual advertising. In the UK, the adverts showed people - almost always women - enjoying a Flake whilst relaxing.

The Flake Girl became famous as a symbol of indulgence and secret pleasure. Her emphasis - voted third most memorable of all time - was on allowing herself a guilt-free luxury. However, many saw in the delicacy with which she nibbled the crumbly chocolate bar, more than a hint of sexual pleasure. That, of course, was why it was so successful.

In the 1970s, an advert was taken off air following complaints about the suggestive manner in which the woman bit into the bar.